The study did not analyze advertisements for children in the

Fast Food Marketing Disproportionately Targets Kids In Black Neighborhoods

canada goose clearance sale Kids are a lucrative prize for the fast food industry: Studies have found that kids can form strong bonds with certain brands, and that canada goose uk shop those bonds can last for their entire lives. canada goose clearance sale

Canada Goose online A new study from Arizona Canada Goose sale State University has found that fast canada goose store food restaurants canada goose uk outlet more aggressively canada goose uk black friday target certain kinds of children with marketing: specifically children living in middle income neighborhoods, rural communities and majority black neighborhoods. The research will be published in the December edition of the American Journal of Preventive Medicine. Canada Goose online

buy canada goose jacket For the study, researchers from Arizona Canada Goose Jackets State University, the University of Illinois at Chicago and Barker Bi Coastal Health Consultants, Inc., analyzed 6,716 fast food restaurants around the country. The researchers studied fast food chains with at least canada goose factory sale 20 restaurants, and did not distinguish cheap Canada Goose between corporate owned uk canada goose outlet and franchised outfits. buy canada goose jacket

Canada Goose Parka The buy canada goose jacket study looked at interior marketing tactics, like play areas and displays of meal toys, and exterior strategies, like posters of cartoon and movie characters and images of toys displayed outside the restaurants. The study did not analyze advertisements for children in the media, including tactics like TV commercials and digital ads. Canada Goose Parka

buy canada goose jacket cheap The researchers found that one fifth of the fast food restaurants they studied utilized the in store child directed marketing tactics they were looking for. And the stores that did were more likely to be located in certain communities: Fast food restaurants in predominantly black neighborhoods were about 67 percent more likely to use child directed marketing than those in white neighborhoods. Additionally, restaurants in rural areas were 40 percent more likely to use these tactics than those in urban areas. buy canada goose jacket cheap

Canada Goose Jackets Fast food restaurants in poor neighborhoods only used child directed buy canada goose jacket cheap marketing about 4 percent more than restaurants in high income neighborhoods, the researchers found. But middle income neighborhoods, defined as the 25th 75th percentile of median incomes, stuck out: Restaurants in those areas were 28 to 34 percent more likely to use interior and exterior marketing focused on children than restaurants in upper income neighborhoods. Canada Goose Jackets

canada goose coats Chain restaurants canada goose clearance sale were more than 6 times more likely to use these strategies than independent restaurants, the researchers found. canada goose coats

Canada Goose Outlet Fast food restaurants allocated roughly $700 million cheap canada goose uk to market towards children and teens in 2009, Punam Ohri Vachaspati, the lead researcher on the Canada Goose online study and an associate professor of nutrition at Arizona State canada goose University, said in a press release about the research. Canada Goose Outlet

canada goose clearance «Marketing food to children is of great concern not only because it affects their canada goose outlet current consumption patterns, but also because it may affect their taste and preferences,» Ohri canadian goose jacket Vachaspati said. «We know that Canada Goose Coats On Sale consumption of fast food in children may lead to obesity or poorer health, and that low income and minority children eat Canada Goose Online fast food more often.» canada goose clearance

Canada Goose sale While it may seem counterintuitive that researchers found canada goose coats more child focused marketing in rural areas than in urban ones, Sriram Madhusoodanan, a spokesperson for Corporate Accountability International, a nonprofit consumer advocacy group, told The Huffington Post that the «lack of access to fast food canada goose clearance alternatives» in rural and low income areas drives fast food companies to enter the communities and market more intensively. Madhusoodanan’s group canada goose coats on sale pushes for fast food companies to be subject to tighter marketing and health standards. Canada Goose sale

canada goose black friday sale Madhusoodanan drew a parallel between the tactics of fast food chains and tobacco companies. canada goose black friday sale

canada goose coats on sale «This really the canada goose black friday sale same cradle to grave marketing strategy that tobacco used: Hook them early and hook them Canada Goose Parka for life,» said Madhusoodanan. canada goose coats on sale

canada goose Over the last 30 years, childhood obesity has doubled and adolescent obesity has quadrupled. Forty percent of 12 to 19 year olds eat at a fast food restaurant on any given day, according to a November 2012 study in the American Journal of Preventive Medicine canada goose.

Updated: 28 августа, 2018 — 5:12 дп

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